RANGER
(01)
RANGER EXPLORES THE CONCEPT OF HOME IN EXTREME SITUATIONS. THROUGH A SURVIVAL KIT WITH GRAPHIC AND FUNCTIONAL ELEMENTS, IT REFLECTS ON THE RELATIONSHIP BETWEEN DESIGN, SHELTER AND ADAPTATION IN CONTEXTS OF UNCERTAINTY.
2025
EDITORIAL + TYPEFACE
SPLIT
(02)
SPLIT© IS AN INDEPENDENT MAGAZINE THAT DELVES INTO THE REALITIES OF ECONOMIC INEQUALITY THROUGH A BOLD AND VISUALLY COMPELLING APPROACH. EACH ISSUE DISSECTS THE CONTRASTS BETWEEN WEALTH AND AUSTERITY, HIGHLIGHTING THE CULTURAL, SOCIAL, AND MATERIAL DIFFERENCES THAT DEFINE OUR WORLD.
2025
EDITORIAL
HIBI
(03)
HIBI IS A DAILY-MENU RESTAURANT CONCEPT THAT REIMAGINES LUNCHTIME AS A MOMENT OF DISCOVERY RATHER THAN ROUTINE. BUILT AROUND THE IDEA OF OFFERING A DIFFERENT ASIAN CUISINE EACH DAY OF THE WEEK, THE PROJECT TRANSFORMS A FUNCTIONAL HABIT INTO AN ACCESSIBLE AND PLAYFUL EXPERIENCE.
2025
IDENTITY
2025
INTERFACE
HYPERICON
(04)
FROM THE SINGULAR CANON OF 19TH-CENTURY ACADEMIC PAINTING TO THE INFINITE CIRCULATION OF EMOJIS, LOGOS AND MEMES, THE PROJECT QUESTIONS HOW WE INTERPRET AND RELATE TO IMAGES IN AN ENVIRONMENT WHERE SYMBOLS MULTIPLY FASTER THAN WE ARE ABLE TO PROCESS THEM.
GUATEQUE
(05)
GUATEQUE’S VISUAL IDENTITY IS INSPIRED BY THE VIBRANT AND FESTIVE ESSENCE OF THE “MICHELADA”, AN ICONIC MEXICAN DRINK MADE WITH BEER, LIME JUICE, SALT, AND SEASONING SAUCES. DRAWING FROM ITS BOLD COLORS AND REFRESHING ENERGY, THE GRAPHIC DESIGN AIMS TO CAPTURE THE INTENSITY AND JOY OF MEXICAN CULTURE.
2024
IDENTITY
INSIGHT
(06)
2024
EDITORIAL
INSIGHT© WAS FOUNDED WITH THE AIM OF THOROUGHLY EXPLORING AND ANALYZING THE ESSENCE, FUNCTION, AND HISTORICAL EVOLUTION OF VARIOUS EVERYDAY OBJECTS THROUGH AN EDITORIAL LENS. THIS PUBLICATION SEEKS TO SHED LIGHT ON HOW THESE OBJECTS HAVE SHAPED AND CONTINUE TO INFLUENCE OUR DAILY LIVES, CULTURE, AND SOCIETY.
E.S.C
(07)
CARABANCHEL IS THE DISTRICT WITH THE HIGHEST DENSITY OF REAL ESTATE AGENCIES PER SQUARE METER IN MADRID. BY CONSTRUCTING A UTOPIA, SET IN THE YEAR 2050 IT ENVISIONS CARABANCHEL AS AN INDEPENDENT STATE COMPLETELY DOMINATED BY REAL ESTATE AGENCIES.
2024
IDENTITY + INTERFACE
VISIONS
(08)
2023
EDITORIAL
THE CONSTANT NEED FOR DESIGNERS TO SEEK INSPIRATION LED ME TO START AN EDITORIAL PROJECT THAT WOULD SERVE AS A STARTING POINT FOR FUTURE PROJECTS. AS A RESULT, VISIONS WAS BORN, MY REPOSITORY OF PHOTOGRAPHIC STYLES AND VISUAL REFERENCES THAT HAS BECOME THE BASIS OF MY PHOTOGRAPHIC IDENTITY.
RANGER
(01)
RANGER EXPLORES THE CONCEPT OF HOME IN EXTREME SITUATIONS. THROUGH A SURVIVAL KIT WITH GRAPHIC AND FUNCTIONAL ELEMENTS, IT REFLECTS ON THE RELATIONSHIP BETWEEN DESIGN, SHELTER AND ADAPTATION IN CONTEXTS OF UNCERTAINTY.
2025
EDITORIAL + TYPEFACE
SPLIT
SPLIT© IS AN INDEPENDENT MAGAZINE THAT DELVES INTO THE REALITIES OF ECONOMIC INEQUALITY THROUGH A BOLD AND VISUALLY COMPELLING APPROACH. EACH ISSUE DISSECTS THE CONTRASTS BETWEEN WEALTH AND AUSTERITY, HIGHLIGHTING THE CULTURAL, SOCIAL, AND MATERIAL DIFFERENCES THAT DEFINE OUR WORLD.
2025
EDITORIAL
(02)
HIBI IS A DAILY-MENU RESTAURANT CONCEPT THAT REIMAGINES LUNCHTIME AS A MOMENT OF DISCOVERY RATHER THAN ROUTINE. BUILT AROUND THE IDEA OF OFFERING A DIFFERENT ASIAN CUISINE EACH DAY OF THE WEEK, THE PROJECT TRANSFORMS A FUNCTIONAL HABIT INTO AN ACCESSIBLE AND PLAYFUL EXPERIENCE. BY COMBINING ROTATING MENUS WITH A STRONG VISUAL IDENTITY, HIBI TURNS EVERY VISIT INTO A SMALL CULINARY JOURNEY.
hibi
2025
IDENTITY
(03)
hyper
icon
FROM THE SINGULAR CANON OF 19TH-CENTURY ACADEMIC PAINTING TO THE INFINITE CIRCULATION OF EMOJIS, LOGOS AND MEMES, THE PROJECT QUESTIONS HOW WE INTERPRET AND RELATE TO IMAGES IN AN ENVIRONMENT WHERE SYMBOLS MULTIPLY FASTER THAN WE ARE ABLE TO PROCESS THEM.
2025
INTERFACE
(04)
GUATEQUE
(05)
GUATEQUE’S VISUAL IDENTITY IS INSPIRED BY THE VIBRANT AND FESTIVE ESSENCE OF THE “MICHELADA”, AN ICONIC MEXICAN DRINK MADE WITH BEER, LIME JUICE, SALT, AND SEASONING SAUCES. DRAWING FROM ITS BOLD COLORS AND REFRESHING ENERGY, THE GRAPHIC DESIGN AIMS TO CAPTURE THE INTENSITY AND JOY OF MEXICAN CULTURE.
2024
IDENTITY
INSIGHT
INSIGHT© WAS FOUNDED WITH THE AIM OF THOROUGHLY EXPLORING AND ANALYZING THE ESSENCE, FUNCTION, AND HISTORICAL EVOLUTION OF VARIOUS EVERYDAY OBJECTS THROUGH AN EDITORIAL LENS. THIS PUBLICATION SEEKS TO SHED LIGHT ON HOW THESE OBJECTS HAVE SHAPED AND CONTINUE TO INFLUENCE OUR DAILY LIVES, CULTURE, AND SOCIETY.
2024
EDITORIAL
(06)
E.S.C
CARABANCHEL IS THE DISTRICT WITH THE HIGHEST DENSITY OF REAL ESTATE AGENCIES PER SQUARE METER IN MADRID. BY CONSTRUCTING A UTOPIA, SET IN THE YEAR 2050 IT ENVISIONS CARABANCHEL AS AN INDEPENDENT STATE COMPLETELY DOMINATED BY REAL ESTATE AGENCIES.
2024
IDENTITY + INTERFACE
(07)
VISIONS
THE CONSTANT NEED FOR DESIGNERS TO SEEK INSPIRATION LED ME TO START AN EDITORIAL PROJECT THAT WOULD SERVE AS A STARTING POINT FOR FUTURE PROJECTS. AS A RESULT, VISIONS WAS BORN, MY REPOSITORY OF PHOTOGRAPHIC STYLES AND VISUAL REFERENCES THAT HAS BECOME THE BASIS OF MY PHOTOGRAPHIC IDENTITY.
2023
EDITORIAL
(08)
EDITORIAL DESIGN > ART DIRECTION > VISUAL IDENTITY > INTERFACE DESIGN > TYPEFACE DESIGN >
EDITORIAL DESIGN > ART DIRECTION > VISUAL IDENTITY > INTERFACE DESIGN > TYPEFACE DESIGN >
EDITORIAL DESIGN > ART DIRECTION > VISUAL IDENTITY > INTERFACE DESIGN > TYPEFACE DESIGN >
SELECTED WORK
SELECTED WORK
take a look :)
take a look :)
MADRID,ES
MARINA©ILLANA
MADRID,ES
MARINA©ILLANA
LET'S TALK!
LET'S TALK!
I create
visual stories
with bold aesthetics,
clarity, and original ideas.
I create visual stories
with bold aesthetics,
clarity, and original ideas.
